1) Google Business Profile (GBP) is the engine
Pick the right primary category, add service areas (Las Vegas Valley), list services, hours, and add UTM-tagged website links. Post weekly updates and ask every happy customer for a review mentioning the specific service and city.
2) On-page signals that match local intent
Create location pages (e.g., “Plumber in Henderson, NV”) with unique copy, FAQs, and embedded maps. Use consistent NAP, add schema, and internally link from your homepage and service pages.
3) Citations & consistency
Audit and correct your NAP on major directories (Apple Maps, Bing, Yelp, BBB, local chambers). Consistency beats volume—quality listings move the needle.
4) Reviews that reference service + city
Guide customers to mention “service + neighborhood” (“water heater repair in Summerlin”). Quantity, recency, and keywords in reviews influence Maps rankings.
5) Speed, UX, and conversion
Fast pages and clear CTAs turn clicks into calls. Use click-to-call buttons, sticky headers, and schedule widgets. Track calls and forms so you know what’s working.
6) Content that answers real questions
Publish guides, FAQs, and cost articles (“How much does drain cleaning cost in Las Vegas?”). Interlink them to your service pages to pass topical authority.
7) Measure and iterate
Use GA4 + Search Console + call tracking. Watch impressions, queries, and conversion rates. Improve the pages that already rank on page 2–3 first.
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