7 SEO Mistakes Small Businesses Still Make

1. Slow mobile pages — compress images, lazy-load, remove render-blocking scripts.
2. Thin service pages — add FAQs, processes, pricing ranges, neighborhood coverage.
3. No internal links — connect blogs → services → contact; add breadcrumb links.
4. Weak GBP — wrong categories, no posts, few photos, no review strategy.
5. Inconsistent NAP — fix directories; keep exactly the same name/phone/address.
6. No schema — add Organization, LocalBusiness, Service, and FAQPage where relevant.
7. Untracked conversions — set up GA4 events + call tracking; measure $/lead.

Fix these, then expand with location pages and problem-solution blogs to win long-tail searches.